CASE STUDY:
WESTERN CANADIAN GAME WARDEN Magazine

OUR CLIENT:

Conservation Officer Associations across Western Canada including British Columbia, Alberta, Yukon, Saskatchewan, Manitoba and the North West Territories.

b-creative group helped Saskatchewan conservation officers launch the Saskatchewan Game Warden Magazine (SGW) in 1999 and designed and produced it untill 2010.

The magazine celebrated its 10th anniversary by announcing an expansion!

THE ANALYSIS:

SGW and Alberta Game Warden Magazine (AGW) merged in 2010 to create the WESTERN CANADIAN GAME WARDEN MAGAZINE focusing on natural resource conservation and protection issues across Western Canada. The magazine strives to educate the public on conservation enforcement issues and provide a rallying point for the profession.

THE CHALLENGE:

AGW magazine was a low resolution 48 page web-printed magazine with a glossy cover and newsprint inside. SGW, while a shorter run, was printed, 4 colour gloss troughout.

These design differences were reflected in the editoral direction of respective staff, and to some extent, in their audiences.

OUR SOLUTION:

Working with the incoming editor and board, we developed concepts and budgets which demonstrated the strength and weakness of various approaches to producing the new magazine.

We were able to combine the best of both magazines, and design and produce a unique magazine which retained the feel, content, readership and advertising base of two long established - but locally focussed - magazines into a publication for a semi-national audience.

RESULT:

WCGW is a full colour, 80 page, self-covered glossy magazine distriubuting 16,000 copies across Western Canada, and the USA, thru vendors and subscriptions. WCGW has found a niche. The magazine has grown to have the widest circulation for a magazine of its type in North America.

We are currenlty working with the board to develop a a strategic business plan to position the magazine for a national audience.